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The Secret Link Between Home Depot, the Government, and Fast-Food Tacos
In This Issue: 3 Mind-Blowing Facts About Taco Bell
Did you know that Oct. 4 is National Taco Day? Corn or flour tortillas, hard or soft shells, we really love our tacos here in the USA. According to NationalTacoDay.com, Americans ate more than 4.5 billion tacos last year. End to end, that’s 490,000 miles of tortilla-wrapped beans, meat, and cheese.
By far, the biggest peddler of light-speed tacos in the country is Taco Bell, the fast-food scion of Americanized Mexican cuisine. In 2012, Taco Bell’s Doritos Locos Taco went the food equivalent of viral, selling more than 500 million tacos in just 14 months. It seems like there’s a Taco Bell on every street corner, but how much do you really know about the chain? To celebrate National Taco Day, we’re serving up three Taco Bell facts that will blow your mind.
- Home Depot helped bring Doritos Locos Tacos to life. After Frito-Lay reached out to Taco Bell to suggest a collaboration, the development team turned to a hardware store for help. To create the famous snack, they “basically went out to Home Depot to buy a paint-spray gun” and blasted a taco with Dorito dust, according to Grub Street.
- Taco Bell killed Taco Kid. Before it bought Taco Bell in the 1970s, PepsiCo tried to compete with it. The company launched a restaurant dubbed Taco Kid under its Pizza Hut banner. According to Mental Floss, Taco Bell swiftly stomped out its kid brother. In response, PepsiCo opened its wallet and bought the chain for $130 million.
- The U.S. government was behind the Quesalupa (sort of). In February 2016, Taco Bell launched the Quesalupa, a taco featuring a shell stuffed with melted pepper jack cheese. It was the chain’s cheesiest offering to date, perhaps because it got a boost from Dairy Management Incorporated, the branch of the United States Department of Agriculture in charge of unloading the country’s 4-billion pound cheese surplus. That’s right: The Quesalupa was (kind of) a tasty government conspiracy.
This is just the tip of the Taco Bell iceberg. To learn about the chain’s wacky endeavors (including putting a bullseye in the ocean for astronauts and flying 10,000 Doritos Locos Tacos to Alaska by helicopter), visit TacoBell.com/History.